The Challenge with Video and Podcasting Today

These days, everybody wants compelling video and podcasting, and there are a million great stories to be told. But in a world saturated with media of all types, producing content people will actually watch and listen to isn’t as easy it sounds. And many of the prevailing assumptions and strategies miss the mark. Tried and true production conventions often don’t play well in the digital realm. At the same time, high-gloss CGI and other newly-minted video and audio production techniques may get a user to click, but often don’t hold people’s attention or succeed in cultivating an audience that will come back for more.

As a result, too many organizations with important stories to tell are spending a lot on production that is either outdated, or has a sheen of innovation but lacks the fundamentals of storytelling and editorial clarity that compel audiences to tune in and keep watching or listening.

Our Approach

Bill Smee Media Strategies blends the best of “new school” production techniques and storytelling formats with bedrock editorial skill and values.  Our production and strategic consulting services support media companies, nonprofit organizations, and others in creating distinctive video, audio and multimedia content across the full range of today’s platforms — from streaming to podcasting to the mobile Web to social media. In a rapidly changing production and distribution landscape, we are nimble, adaptive and smart.

Bill Smee Media Strategies is led by a multiple-Emmy-winning veteran executive with 20 years in TV news and documentary, and over 15 years on the leading edge of digital video and podcast creation. Bill Smee has a proven record of developing strategic plans and content filters to help clients break through. The company hires creative production talent from around the country to tell stories in fresh and intriguing ways for significantly less than what many organizations currently spend on production.